Innovative Training, Measurable Results
HammerHead TRENCHLESS CERTIFICATION PROGRAMS
When I came to work at HammerHead Trenchless, no standardized training existed. Individual technical experts trained small groups of customers based on the expert's preferences and experience. In my role as Associate Manager of Education and Training, I designed and developed a comprehensive curriculum for each product category that would result in a renewable certification.
COMPONENTS
Certifications require three main components - an eLearning course with built-in assessment, hands-on in-person training, and a practical assessment with standardized scoring rubric.
Summary
01. Audience
Plumbers
Drain Cleaners
Municipal Workers
Varying skill levels & knowledge
02. Responsibilities
Needs analysis
Decision mapping
Visual design
Custom development
03. Tools
Articulate Storyline 360
JavaScript
Adobe Photoshop
The Problem
HammerHead customers are frequently asked for proof of training or certification by the manufacturer. There was no tracking system for certifications, which put HammerHead at risk if legal action were taken against them. Customers sometimes installed HammerHead products without following best practices, which increased the risk of certification.
The Solution
I worked with HammerHead subject matter experts to design a custom curriculum for each of their product categories. In partnership with Eurekos, I also designed and customized a Learning Management System. Finally, I paired each curriculum with practical assessment rubrics to ensure consistent grading.
My Process
Because there was no standardized training program in place, this project started from the ground up. I began by doing a thorough analysis to get a high-level overview of the program needs. That meant considering how all the classes would fit together into a cohesive curriculum for each product line.
Results & Takeaways
HammerHead University Online and HammerHead's certification programs launched in December of 2022, and since then have issued nearly 1,000 certifications. The system has around 1,500 registered users from around the world. HU Online automatically notifies the user when their certification is 30 days from expiring, and once they complete the eLearning requirement, the system renews the certification. This created strong market differentiation for HammerHead, allowing them to market themselves as industry leaders in education and customer support. It also created significant efficiencies, allowing trainers to spend less time on administrative work and more on training.